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Mercado Livre’s new policy, which lowers the minimum amount for free shipping from R$79 to R$19, brings significant changes and new opportunities for your sales strategy. Here are the main impacts and recommendations to help you adapt your business:
1. Higher Conversion on Low-Value Products
Products priced between R$19 and R$79, which previously struggled with shipping costs, will now become much more attractive. The shipping barrier is no longer an obstacle, increasing the conversion rate for these items—especially in categories like accessories, fashion, beauty, and home goods.
This is expected to drive more impulse purchases and a higher frequency of orders, as customers see greater value when they don’t have to pay for shipping on small purchases.
2. Broader Audience and Greater Regional Reach
Free shipping from R$19 applies nationwide, particularly benefiting customers in regions where shipping has traditionally been more expensive, such as the North and Northeast of Brazil.
This could expand your customer base in areas previously less explored due to high logistics costs.
3. Lower Logistics Costs for Sellers
Mercado Livre has implemented shipping cost reductions of up to 40% for sellers, especially on orders between R$79 and R$199 (up to 30kg).
These reductions are subsidized by the platform, protecting your margins and making free shipping more feasible for merchants.
4. New Operational and Portfolio Challenges
It will be essential to reassess your product assortment, prioritizing lightweight and lower-priced items, which are now more competitive.
The increase in sales volume may require adjustments in inventory, logistics, and customer service to maintain your service standards.
5. More Aggressive Competition
This change is a direct response to the rise of Shopee and Temu, which have been attracting customers with aggressive offers and free shipping.
The environment will become even more competitive, requiring constant monitoring of competitors and quick adjustments to pricing and promotions.
6. Cross-Selling and Loyalty Opportunities
With the shipping barrier reduced, customers are likely to explore and shop across more categories. This opens up opportunities for cross-selling strategies and increasing your average ticket size.
Free shipping starting at R$19 is an opportunity to boost sales, attract new customers, and compete head-to-head with Shopee and Temu. To make the most of it, adjust your portfolio, optimize your operations, and keep a close watch on market trends. Those who adapt quickly and intelligently are more likely to get ahead
